Storyline/Narrative:
In this video it starts with out of focus shots, which then switch into seperate close-up shots of the band members' faces and introduces us to them as a main part of the video immediately. The video has multiple narratives as it changes between seeing the band in some shots to storyline scenes which also include the band members. Having the two different narratives of the video helps break it up and keep the audience interested, instead of becoming bored. Also, it helps to keep linking the video back to the band while still letting the band show their audiences the purpose of the video through the different storyline.
Star Image:
The star image of the video is only really on the band, as there's no other people involved in the scenes as it shows a deserted building and is focused only on them singing and moving around. However, this is good for the audience of the band as they can get to see more of their favourite band members and enjoy the video because of this. The band members are wearing quite neutral coloured clothing which goes with the rock image/genre of their band, the colours add a relaxed atmosphere, but the males are wearing darker colours whereas Hailey is wearing a cream colour which lets her stand out differently to the others as she is the main vocals of the band.
The star image of the video is only really on the band, as there's no other people involved in the scenes as it shows a deserted building and is focused only on them singing and moving around. However, this is good for the audience of the band as they can get to see more of their favourite band members and enjoy the video because of this. The band members are wearing quite neutral coloured clothing which goes with the rock image/genre of their band, the colours add a relaxed atmosphere, but the males are wearing darker colours whereas Hailey is wearing a cream colour which lets her stand out differently to the others as she is the main vocals of the band.
Editing:
At the beginning of the video, the editing of scenes is calmer as the band is in the water, and more relaxed and serene as it blends into one another. However, as the music's pace increases, the drum beat has an effect on the editing as they seem to go in sync and as the drum beat gets louder and faster, the cutting of scenes becomes faster too. As the narrative becomes more exciting, the camera starts to film at different angles and is tilted in some scenes to create a more dramatic, urgent feel as the band members start to run through the crumbling building. Also, the camera is shaky in some parts to add to the idea the building's crumbling and to enhance the drama of the scene. Slow motion effects are also used in some areas to add suspense before the main dramatic part kicks in, and keeps the audience interested and in suspense as it slows down the filming of the band running, which makes everything more dramatic as you're affected by their urgent facial expressions.
Target Audience:
The video's audience is mostly based on the target audience of the band, which would include people who enjoy listening to the rock genre and enjoy the bands music. However, the video can also be affective for anyone who can relate to the band, their music, lyrics or to the video itself in some way, and therefore adds a wider variety of people to the band and video's audience.
At the beginning of the video, the editing of scenes is calmer as the band is in the water, and more relaxed and serene as it blends into one another. However, as the music's pace increases, the drum beat has an effect on the editing as they seem to go in sync and as the drum beat gets louder and faster, the cutting of scenes becomes faster too. As the narrative becomes more exciting, the camera starts to film at different angles and is tilted in some scenes to create a more dramatic, urgent feel as the band members start to run through the crumbling building. Also, the camera is shaky in some parts to add to the idea the building's crumbling and to enhance the drama of the scene. Slow motion effects are also used in some areas to add suspense before the main dramatic part kicks in, and keeps the audience interested and in suspense as it slows down the filming of the band running, which makes everything more dramatic as you're affected by their urgent facial expressions.
Target Audience:
The video's audience is mostly based on the target audience of the band, which would include people who enjoy listening to the rock genre and enjoy the bands music. However, the video can also be affective for anyone who can relate to the band, their music, lyrics or to the video itself in some way, and therefore adds a wider variety of people to the band and video's audience.
Bethan :)
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