Friday, 7 October 2011
Monday, 3 October 2011
Further Focus Group Research
What they like about music videos.
We decided to ask our focus group about the music videos they said were their favourite ones. We asked them what it was about their favourite videos that appealed to them to see if there were in similarities in their answers.
We discovered that there were similarites in their answers as they all said that they like their favourite videos because the videos go along with the songs.
This is going to be useful when we decide on what we want to include in our music video because we'll know that if we make the video and song go together then it would be more appealing then if they weren't related.
Representation of the band or artist.
Everyone in our focus group said that they liked seeing the band or artist in the music video, so we decided to ask them how they liked to see the band or artist represented.
We wanted to ask them this because if they like seeing the band or artist in the music video then it is obviously important how we choose to represent them if they are going to be looking out for the band or artist.
The answers were, in general, fairly similar. 3 members of our focus group said that they liked to see the band or artist as normal, everyday people. This shows us that it might be useful to show the band in normal situations and have a fairly simple narrative as opposed to making the storyline unrealistic. However, one member of the focus group said that they just liked to see the band in sync with the song. This tells us that sometimes whether the band are shown as being better then everyday people or not isn't what's important. Sometimes what's important is just if the video fits with the genre or not.
Importance of seeing the band in the music video
We asked the focus group whether or not it would influence their opinion if the band wasn't in our music video.
The reason we decided to ask this was because we wanted to know how important it was to include the band in the video so that we'd know if we should include the band in it.
What we found was that the majority of our focus group wouldn't mind if the band wasn't shown in the video, but one person said that they would like to see the band so that they could relate the music to a certain person/group of people. What this tells us is that it might be better if we did include the band, because one person did feel strongly that seeing the band was important and everyone else didn't mind.
The narrative of our video.
The next question we asked was aimed specifically at the members of our focus group who said that they liked narrative based music videos. We asked them what kind of narrative they liked.
The reason we asked them this is so that we knew what sort of narratives we could include in our music videos that would appeal to our audience.
2 of the 3 people we asked said that they liked a story that was relevant to the song, the other member of our focus group said that they liked the story to have a proper meaning. This tells us that it might be good to have a proper storyline in our music video, but one that is related to the song.
Backstage footage in a live music video.
Because one member of our focus group said that they liked live music videos we decided to ask them if they liked to see backstage footage as well as the band performing.
We wanted to ask them this because if we did choose to include live footage we'd need to know what our audience would prefer.
What we found was that he'd prefer to see the band backstage because it shows that they're real people. This is useful as most of our focus group did say that they wanted to see the band as normal people so if we wanted to show this we could show the band backstage in the video.
Elizabeth :)
We decided to ask our focus group about the music videos they said were their favourite ones. We asked them what it was about their favourite videos that appealed to them to see if there were in similarities in their answers.
We discovered that there were similarites in their answers as they all said that they like their favourite videos because the videos go along with the songs.
This is going to be useful when we decide on what we want to include in our music video because we'll know that if we make the video and song go together then it would be more appealing then if they weren't related.
Representation of the band or artist.
Everyone in our focus group said that they liked seeing the band or artist in the music video, so we decided to ask them how they liked to see the band or artist represented.
We wanted to ask them this because if they like seeing the band or artist in the music video then it is obviously important how we choose to represent them if they are going to be looking out for the band or artist.
The answers were, in general, fairly similar. 3 members of our focus group said that they liked to see the band or artist as normal, everyday people. This shows us that it might be useful to show the band in normal situations and have a fairly simple narrative as opposed to making the storyline unrealistic. However, one member of the focus group said that they just liked to see the band in sync with the song. This tells us that sometimes whether the band are shown as being better then everyday people or not isn't what's important. Sometimes what's important is just if the video fits with the genre or not.
Importance of seeing the band in the music video
We asked the focus group whether or not it would influence their opinion if the band wasn't in our music video.
The reason we decided to ask this was because we wanted to know how important it was to include the band in the video so that we'd know if we should include the band in it.
What we found was that the majority of our focus group wouldn't mind if the band wasn't shown in the video, but one person said that they would like to see the band so that they could relate the music to a certain person/group of people. What this tells us is that it might be better if we did include the band, because one person did feel strongly that seeing the band was important and everyone else didn't mind.
The narrative of our video.
The next question we asked was aimed specifically at the members of our focus group who said that they liked narrative based music videos. We asked them what kind of narrative they liked.
The reason we asked them this is so that we knew what sort of narratives we could include in our music videos that would appeal to our audience.
2 of the 3 people we asked said that they liked a story that was relevant to the song, the other member of our focus group said that they liked the story to have a proper meaning. This tells us that it might be good to have a proper storyline in our music video, but one that is related to the song.
Backstage footage in a live music video.
Because one member of our focus group said that they liked live music videos we decided to ask them if they liked to see backstage footage as well as the band performing.
We wanted to ask them this because if we did choose to include live footage we'd need to know what our audience would prefer.
What we found was that he'd prefer to see the band backstage because it shows that they're real people. This is useful as most of our focus group did say that they wanted to see the band as normal people so if we wanted to show this we could show the band backstage in the video.
Elizabeth :)
Friday, 23 September 2011
Focus Group and Band Members Research Conclusion
We asked 9 people 8 questions about music and music videos
- 1st Question; 8 out of the 9 people asked did watch music videos.
- This shows that not all people watch music videos, some people dont have an interest in the videos
just the actual music.
- Others may want to see a video or even need a video to listen to and like the song.
- 2nd Question; What genre of music they like to listen?
- Just over half of the focus group listened to rock music.
- A few just listened to pop or to a combination of pop, rock, r'n'b, metal and so on, this made us
realise that our music video and the song/band we choose should probably be of rock genre.
- This is useful to us because our music video is going to be a rock music video. We can therefore use
these members of our focus group to tell us what they usually like to see in that genre music video.
- This is useful to us because our music video is going to be a rock music video. We can therefore use
these members of our focus group to tell us what they usually like to see in that genre music video.
- 3rd + 4th Question; Their favourite band/artist and their favourite music video.
- This will help with further research into the music videos as we can look at the focus groups
favourite videos.
- Analysis of other videos by those bands/artists.
- Because we know what their favourite music videos are we can ask them why they like those
particular videos in further research, which could be useful when deciding what to include in out
music video.
- Because we know what their favourite music videos are we can ask them why they like those
particular videos in further research, which could be useful when deciding what to include in out
music video.
- 5th Question; the type of video they prefer, Narritive based or Live Footage videos.
- Helps in the planning process when we make the decision about the type of video ours will be.
- Majority of the focus group said they prefer narritive based music videos.
- Only 2 people said they prefered live footage videos, which tells us that if narrative based music
videos are more popular then it would be logical to make a narrative based video, but maybe
include some elements of live footage.
videos are more popular then it would be logical to make a narrative based video, but maybe
include some elements of live footage.
- 6th Question; Music Videos Influence.
- 7 out of 8 said the video influenced if they liked the song or not.
- Shows the videos are very important when it comes to whether or not our audience will like the
song which means we'll have to plan our video very carefully if we want to represent the song
properly.
song which means we'll have to plan our video very carefully if we want to represent the song
properly.
- 7th Question; Prefered seeing the artist/ band in the videos.
. - Everyone in the focus group said they wanted to see the band/artist in the video.
- This means that when choosing what to include in the video we should include the band in the video,
if that's what our audience will enjoy the most.
- This means that when choosing what to include in the video we should include the band in the video,
if that's what our audience will enjoy the most.
- 8th Question; Lighting in the videos.
- Four said they prefer dark lighting.
- Four said they prefer light lighting.
- This gives us the opportunity to make the lighting how we decide or we may need to ask more
people their opinion on the lighting.
people their opinion on the lighting.
Emma x
&
Elizabeth :)
&
Elizabeth :)
Monday, 19 September 2011
Primary Research - Band Member - Geraint
We asked two members of the band the same questions as our focus group.
Emma, Bethan, Elizabeth and Jodie x
Friday, 16 September 2011
Monday, 11 July 2011
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